LOS ANGELES and LONDON, Jan. 30 /PRNewswire/ --

On the same day that the U.S. Senate held its first global warming hearing of the year, and as hundreds of scientists in Paris are finalizing a United Nations report on how climate change may impact sea levels, the London- and Los Angeles-based non-profit organization Global Cool launched a global communications effort aimed at engaging billions of individuals worldwide to defeat global warming.

 

    Among the highlights:

    *  Celebrities were on hand to lend their vocal support -- Josh Hartnett
       in London, Perry Farrell and The Doors' John Densmore in Los Angeles.
       Farrell and Densmore debuted "Woman in the Window," a previously
       unreleased a cappella track by Jim Morrison, with music by Perry
       Farrell, recorded by his current project Satellite Party.  With its
       prescient themes of environmental stewardship, the song will serve as
       an anthem for Global Cool.

    *  During the press conference, Global Cool introduced its international
       coalition of scientific and entertainment leaders and the science
       behind its solution to climate control.  The nonprofit organization is
       funded by a consortium of blue-chip financial institutions, which have
       set a target of $250 million in support of its ten-year campaign.

    *  The mission of Global Cool is to educate and motivate a billion
       individuals to change their habits in order to reduce CO2 emissions by
       ten billion tons over ten years.  According to its scientific board, we
       are fast approaching a "tipping point" -- at which the climate will
       become irreversibly unstable -- and only by reducing emissions by a
       minimum of one billion tons per year can we forestall this point long
       enough in order to develop long-term energy solutions.

    *  Global Cool aims to reach people worldwide through celebrity
       participation in live concerts, webcasts, SMS messaging, PSAs, personal
       appearances, performances and the like.  Committed to the campaign to
       date are more than 100 artists including Maroon 5, The Scissors
       Sisters, Kasabian, KT Tunstall, Josh Hartnett and Orlando Bloom.